Now that we’re just over a week away from Christmas Day and a few weeks from the dawn of a new year, it’s worth looking back and wondering what residents of the Show Me State searched for the most during the year that was.
In Missouri, the most popular Google search terms were things about things like the 2024 Paralympic Games held in Paris this summer, along with Republican Party vice presidential candidate JD Vance and general searches for “election results.”
Utilizing Google Trends, BetMissouri.com broke from its typical Missouri sports betting coverage and analyzed the most searched terms in the state of Missouri from January 1st, 2024, to December 15th, 2024. We finalized the Top 10 queries by utilizing the terms that have seen the biggest increase in search volume over the year of 2024.
Missouri's Most Searched Terms of 2024
Rank | Term | Biggest % Increase In Searches (2024) |
1 | “Paralympics” | +2,250% |
2 | “JD Vance” | +1,350% |
3 | “Election Results” | +1,250% |
4 | “Kamala Harris” | +1,200% |
5 | New York Times’ “Strands” | +1,050% |
6 | “Election Polls” | +800% |
7 | New York Times’ “Connections” | +450% |
8 | “Sabrina Carpenter” | +400% |
9 | “Trump” | +190% |
T-10 | “Beetlejuice” | +180% |
T-10 | “Wicked” | +180% |
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What Did Missouri Residents Search For Most In 2024?
When it came to search queries, no topic scored a bigger year-over-year bounce than the 2024 Paralympic Games, as searches for “Paralympics” surged by 2,250% from 2023 to 2024.
That surge allowed the Paralympic Games to beat out “JD Vance” (+1,350%), “Election Results” (+1,250%) and searches for Democratic Party presidential candidate Kamala Harris (+1,200%), while The New York Times’ newest word game “Strands” was the next biggest mover, at +1,050% in Missouri.
Throw in pop star Sabrina Carpenter, who saw her search queries rise by 400% year-over-year, “Trump” (+190%), “Beetlejuice” and “Wicked” (+180% each) and you have the upper end of the Missouri search query list for the year.
Still, when it comes to search topics, nothing was able to stop the 2024 Paralympic Games, as the quadrennial event took home the top spot when it came to year-over-year search query totals in the Show Me State during 2024.
Stay with BetMissouri.com for expert reviews of the best Missouri sportsbook apps expected to land in the State when legalized.
Author
Christopher Boan is a lead writer for BetMissouri.com, specializing in covering state issues. He has covered sports and sports betting in Arizona for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.
